"We think women should feel comfortable giving pleasure without giving up their own. Couples should enjoy together, without limitations, choosing what makes them feel more comfortable, without giving up feeling sexy.

That’s what “ma-joie” is:
Feeling comfortable in giving pleasure without compromising the pursuit of joy for oneself.
Ma-joie is inspired by Modesta, the main character of the novel "The art of joy," written by the Sicilian Goliarda Sapienza.
Modesta and Goliarda are vital women, uncomfortable, immoral for their time, women, in which sensuality and intellect blend and walk through historical and sentimental storms but always protected by their own inner talisman: the art of joy.

Ma-joie is for everyday heroines.
The Buffy and Xena with no superpowers, the ones who fight every day to be who they are, the ones who dare to live with joy"